Promotion boxes or promotion kits have created a new market for creative packaging. With the rise of social media, promotion boxes, sometimes called influencer boxes, have become a vital tool for brands. A popular type of box used for these marketing tools is the rigid box, as they are the high-end, luxury trademark in the packaging world.
Pictured: Promotion box for Sarah Cooper’s Netflix comedy special: Everything’s Fine. Magnetic lid rigid box wrapped in soft touch paper with the Netflix logo in red hot foil stamp. Contents held snug in a custom diecut foam insert, seen from the top of the box through a patched in, silkscreened clear acetate window.